As an entrepreneur, I’ve had to make the decision on whether or not to engage in social media. More specially, should I clutter my blog with “tweet this” buttons and churn out web sites festooned with twitter links? In the end, after some careful deliberation, I decided to pass on twitter entirely.
Honestly, I just don’t get it.
In the year that I’ve used Twitter, it has not saved me any money, helped me obtain a customer or project, made me more productive, improved my communications one bit, or even provided any entertainment value. I summary, it has been an exercise in futility.
Yes, I understand the concept. It is not exactly revolutionary. Impulsively compress your inane and dark thoughts into the span of 140 characters and permanently publish them for anyone to see.
Apparently, I’m not alone. Roughly 60 percent of new users abandon the service shortly after signing up, disappearing like a fart in the wind.
I spent a year (on and off) attempting to solder onward to discover the hidden secret (there isn’t one).
Worse yet, I made the mistake of following a “social marketing expert” to turned out to be a multi-level marketer who was prolific at sending me messages with links to his website. I un-followed him and ultimately had to block him (#turd).
Yet, after reading endless streams of tweets I can only come to the conclusion that twitter is primarily composed of: 1) narcissistic and somewhat functionally retarded people and 2) marketers who want to sell products to the narcissistic and somewhat functionally retarded.
Seriously, why on earth would I want to receive messages from that I would avoid in real life?